Why we do it….

The answer to what we do is easy, it’s in our mission statement;” To provide exceptional audio experiences that exceed expectation”. We achieve that goal by taking the best, most appropriate kit and by drawing on our many years of experience, training and skill we install that equipment to produce an audio system that will deliver exactly what the customer wants and more.

But why do we do it?

Quite simply, passion; a passion for great sound, a passion for music in all its forms and a passion for technology.  As a musician, I truly believe in the power of music’s ability to move, exhilarate and excite. For me, designing and installing systems that can deliver these truly emotional experiences is hugely rewarding. By the same token, it pains me to think of all the terrible audio systems in cars today.

We all know that the BMW and Mini systems are awful but really the audio in VW, Audi and Vauxhall is not much better. Changing these terrible car audio systems can change your life! I mean it, having a great system to listen to will lead to less stress while driving, traffic queues will no longer be a burden as you immerse yourself in your favourite music and you might want to take a little longer getting there so you can listen to a whole album.

How we do it:

Great car audio is complex, much more complex than home audio. In a car, we do not have the luxury of being able to easily move speaker positions or change listening locations. Instead, we have a noisy metal box with lots of hard glass surfaces to reflect sound, fixed speaker and listening positions not to mention electrical and electronic limitations. Unfortunately, a frequent comment I hear is that ‘you can’t get a decent sound in a car’. Well, I would argue that you just haven’t heard one yet. Come and sit in our Land Rover Discovery and listen to what just two speakers, a small sub and amplifier is capable of. I guarantee you’ll be impressed.

But of course, if it were that simple then everyone would do it. The truth is that the final result is going to be determined by a huge number of factors. This is where my experience and training along with my passion to produce the best possible results comes into play. As mentioned previously there are many complications to installing and achieving great car audio, fortunately, there are none that I have not encountered before and certainly none that I cannot overcome. Not only do we strive for the best sound we can but we also take great care to make sure it precisely matches our customer’s needs.

Getting the sound you want may cost a little more than you anticipated but we will only ever advise correctly and ensure that you get the best.

If you would like to know more about how we can improve the audio in your car then please call us on 01625 432707 or even better call into the shop on Sunderland Street in Macclesfield for a chat.

Latest Products from Bose.

Sorry to bring up the ‘C’ word but that time of year is fast approaching. Of course, if you’re anything like me then gift shopping might not start until December 24th but for the better organised of you, it is worth a look at the Bose range of audio systems now.

There some new additions to the range this season and they always seem to fly off the shelves so getting in early will ensure you are not disappointed.

The first of the new products is the super cute Soundlink Micro Bluetooth speaker.


Just released, the Micro is part of the Colour range and this one is truly rugged. The integral flexible strap means it can be attached to just about anything and the weatherproof design means not having to worry about getting it wet. With built-in Siri and Google assist compatibility you can control your music without picking up your phone and of course for taking calls on the go the Bose Soundlink Micro has speakerphone capability.

Like all Bose sound systems, this one sounds fantastic and is designed to give a rich, powerful performance even when outside while still delivering impressive battery life. This is all the more impressive when you consider the price of only £99.99. Available in black, red and blue we carry stocks of all three but hurry, I’m sure these are going to be extremely popular.

The original Soundlink colour was incredibly successful because of its performance, rugged build and long battery life, the Mk2 version takes all of that and improves upon it. Now with Siri and Google assist compatibility control is even easier while the voice prompts mean pairing and setting up is a breeze. Control can be further enhanced with the Bose Connect app for Apple and Android devices.

All this for £129.99 makes the Bose Soundlink Colour incredibly good value for money.

Soundlink Revolve & Revolve Plus:

The original Bose Soundlink Mini redefined how good a Bluetooth speaker could be and was the biggest selling portable Bluetooth device for a long time. That unit has now been retired and has been replaced with the Soundlink Revolve and Revolve Plus.

The Mini was unbeatable indoors but a little less so outside so the engineers at Bose set out to improve this. The result was a completely new design and the most striking feature is the full 360 degree sound delivery. This technology has come straight from the top of the range Bose Lifestyle system where a fully immersive surround sound performance was required.

 

 

Bose

By placing the driver vertically there is no directionality to the sound meaning everyone around the unit gets the full experience. I can vouch for this personally as my Revolve + in the garden is astonishingly good.

Battery life is equally impressive with up to 12 hours available from a single charge. Again they are rugged with shower resistance and of course full compatibility with Siri and Google Now. Control convenience is further enhanced with voice prompts from the unit and compatibility with the Bose Connect app.

The Revolve comes in at £199.99 while the Revolve+ is under £300 at only £279.99. Both are available in silver or black.

 

That concludes the Bose Soundlink line up, all of them are mightily impressive but which one is right for you? If you would like to know more then please call us on 01625 432707 or call in for a demonstration at our shop on Sunderland Street in Macclesfield and remember we will always try to match any genuine price.

 

Volkswagen Passat Car Audio Upgrade.

A modern car typically comes with a fully integrated multi-function entertainment system. This will usually provide satellite navigation, full Bluetooth hands-free calling and music streaming along with a comprehensive vehicle information display. It is quite unlikely that you would want to change this system as it provides all the functionality and is aesthetically pleasing. Unfortunately, the sound reproduction from these units and installed speakers can range from mediocre to downright poor, so what do you do to improve it?

A perfect example of how we set about improving a car audio system is demonstrated by this Volkswagen Passat Alltrack we had in recently. The owner was extremely happy with the car, his job meant he spent a lot of time commuting and as he lived off the beaten track the 4 wheel drive was essential. However, he was less enthusiastic about the fitted audio but since he had been to us with several cars in the past he knew we could help.

As a returning customer I already knew his musical tastes, I also knew about his hearing. He loved music in all its forms from hard rock to opera; country to jazz; hip-hop to soul and everything in between, unfortunately, his ex-military background had left him with a reasonably severe high-frequency hearing loss from weapons fire. I had to design a system that was capable of delivering a powerful performance whatever the demand and make sure that it could be tuned to compensate for his particular needs.

The design process;

The first consideration has to be the customer and since I knew that this car would need careful tuning there would have to be a digital signal processor. The standard audio in the Passat is only a simple 4 channel system and I knew we would be installing a subwoofer so again a signal processor could be used to develop the subchannel. My choice would be the Audison Bit 10.

This versatile device is able to connect to any non-digital car audio head unit. With up to six input channels, five output channels and a very powerful DSP suite on board it is the perfect solution for a simple system.

The software allows me to create a map of the system installation and most importantly tune every single speaker to perfectly balance the sound. Then I can start to add the specific requirements for the individual customer’s requirements.

Of course, before we get to the tuning stage we have to choose the amplifier and speakers. Again knowing my customer helped as I knew what I would have to get from the speakers. His particular requirements meant that I would need a tweeter that could deliver a higher than normal performance without getting harsh or shrill and I knew that he would like to play the whole system loud. Initially, I thought about the Audison Voce K6 which is one of my favourites. This is a fantastic speaker set and is incredibly smooth however I felt the tweeter may not quite suit the way I would need to set this system up. I also wanted a door speaker that would be happy with an extended low-frequency response to again suit my customer’s requirements.

I finally settled on the Hertz Mille Pro MPK165 for the front doors.

This speaker set was ideal; the main driver has a large over roll allowing a great excursion while the sensitivity ensures that no detail is lost in the midrange. The tweeter is a gem that loves to deliver and has no problems at higher power levels. Of course, I treated the door to a generous coating of sound deadening to further improve the acoustics. We also make sure that there can be no moisture ingress by sealing the custom collars and speaker basket with silicone.

While the Passat has a large load area the owner did not want too much space taken up as it was a working vehicle. Of course, we still needed to deliver an exciting bass performance and we quickly decided on the Audison APBX 8.

This compact unit is an absolute powerhouse delivering tight and punchy bass at up to 500W. This can be seen from the installation photograph it really is discreet.

Now that the processor and speakers had been decided upon we just needed to choose the amplification. Fortunately, there is a good space under the boot floor in front of the spare wheel; we opted for the JL Audio RD 900/5.

This five-channel amplifier can provide ample power for the whole system; and also allows for a cabin mounted bass control which is essential as the VW head unit has no sub control.

How did it sound?

Initially, I tuned the system to my standard reference for the vehicle. Although the speakers would need a good few hours to run in the initial performance was excellent. My reference Michael Jackson CD sounded fantastic with punchy bass and very clear mid and top. Next, I started to add the modifications required for my customer. I enhanced the power above 3 kHz to compensate for his hearing loss and extended the low frequency in the main drivers to deliver the extra punch he preferred. Because of the extra high frequency, I carefully adjusted the time correction so that it didn’t all appear to be coming from the driver’s side tweeter.

The final sound still needs to be adjusted to taste once the speakers have run in but the initial reaction of the owner was one of delight. It would probably sound over-bright to must people but it worked beautifully for this customer. That’s the beauty of adding a sound processor in that we can tune it to precisely your exact tastes and requirements.

We love to get this right and it gives us great satisfaction to see that big smile from our customers when they hear it for the first time. If you would like to know more about how or have any questions please feel free to give us a call on 01625 432707. Better still call into the shop on Sunderland Street in Macclesfield for a chat.

We hope to hear from you soon.